In the world of business, visibility is a big deal. Your present world, if your business is not on the internet, then it is nowhere. The internet does not only boost your visibility, but it also blows your trumpet. But then, if your business website is not listed in the first nine (9) option in a Google Search for example, and it is also missing in the next nine (9) options, then you have a problem. The simple truth is that your business is hiding. So, how do you make your business visible? That is the whole intent of writing this article. I want to show you how to increase your Search Engine Optimization (SEO).
But first, what is SEO?
According to Wikipedia, Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by improving the visibility of a website or a web page to users of a web search engine. Real web crawlers, for example, Google, have essential indexed lists, where site pages and other substance, for example, recordings or nearby postings are appeared and positioned dependent on what the search engine considers most relevant to users. The question, therefore, is how do you make these search engines know that your business is useful to users?
Read on as I show you seven free tools that will help you rank number one on Google.
Quicksprout is a free tool on the internet that most people haven’t learned to use effectively. This tool helps to analyze all the things that are wrong in and with your website and why its ranking is very low. It also walks you through how you can fix them step by step. Quicksprout will let you know the right keywords to use in your title and description tags and how to use them appropriately.
Although this plugin has a paid version, the free version still works amazingly well. What Yoast does is to act as a guide. As soon as you publish an article, Yoast will score you on your choice of words in your title, descriptions, and tags. It can also allow you to show search engines something different from what you show users. Something incredible about Yoast is that you can maximize your posts to have maximum traffic. And you know that traffic is the deal when it comes to online presence and digital footprints.
Search Console tools and reports are great at measuring a site’s search traffic and performance, fix issues. It can help you to improve your site’s visibility in Google Search results. It also enables you to See which queries bring users to your site. Analyze your site’s impressions, clicks, and position on Google Search. With it, you can teach Google the best way to view your site. You simply Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your website.